1. Our emotional wellness influences every aspect of our lives.  It also affects our families, friends, communities, and employers.  Behavioral and mental health is connected to educational outcomes, productivity, crime, and life expectancy.  It is in everyone’s COMMON INTEREST to build their own and each others’ emotional wellness.
  2. To truly make a significant improvement to people’s emotional wellness, collaboration with multiple stakeholders in the current education, healthcare, and other community organizations is essential.  The type and scale of collaboration required can be best and most easily undertaken by a nonprofit.
  3.  Families’ emotional wellness is a mission that needs to be long-lasting, and this mission is too important and wide-ranging to be driven by business interests.  When founding curaJOY, I wanted to prevent anyone, not even myself, from “cashing out” or making program decisions based on anything other than how they help families.
  4. The people should have a say in the usage and direction of cutting-edge technology–rather than confining that power to huge tech companies and government entities.
  5. As a society, we need more systemic changes and innovative business/operational models designed to reduce waste and maximize social impact. 
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